SUSTAINABILITY AT JA
Environmental Responsibility
We continuously strive to tread lightly on the planet, reducing waste in our production processes and exploring innovative sustainable solutions. From sourcing materials to packaging and shipping, we're committed to minimising our environmental impact at every stage of the production cycle. dropping only two full collections a year, We aim to leave a positive legacy for future generations, ensuring that the beauty of West African craftsmanship thrives in harmony with nature.
Environmental Responsibility
We continuously strive to tread lightly on the planet, reducing waste in our production processes and exploring innovative sustainable solutions. From sourcing materials to packaging and shipping, we're committed to minimising our environmental impact at every stage of the production cycle. dropping only two full collections a year, We aim to leave a positive legacy for future generations, ensuring that the beauty of West African craftsmanship thrives in harmony with nature.
Print & Production
We use traditional hand-dyeing techniques to create our prints, repurposing fabric that would otherwise go to waste. This approach ensures that every printed item within a collection features a unique pattern—no two pieces are ever the same. We believe this adds a special touch of individuality and sustainability to our clothing!We celebrate the artistry of West African craftsmanship by partnering exclusively with artisans in Nigeria . Our production process prioritises sustainability, sourcing organic cotton and employing natural dyes to minimise our environmental footprint.
LIMITED QUANTITY PRODUCTION
Preserving African history and traditional techniques is at the heart of what we do. Each piece carries a touch of your heritage, honoring the rich craftsmanship passed down through generations.We are committed to avoiding overproduction. All items are produced in limited quantities and restocked only based on demand. Our fashion is slow and intentional, transcending trends to create timeless designs you’ll cherish forever. Quality is our priority, and we continuously strive to improve.Every piece we sell is crafted to last a lifetime. When we order fabric for production, we ensure nothing goes to waste, using it all. We also refuse to send any stock to landfills, reinforcing our commitment to sustainability and honoring the resources and traditions that inspire our work.
TEAM
For us, diversity isn’t just a buzzword—it’s the essence of life. It’s woven into every aspect of what we do, not as a checkbox but as a core value. Women and individuals of all races are celebrated and represented at every level of our process, from our dedicated team to our production partners.